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mattlawsondesign: Recent work — February edition in the weekend wine tasting series for 3Cups. Moved further in the direction I’m working towards for another map project. Limiting the black key-line to the base of the design helps guide the viewer more easily than my last design for the series. Better overall contrast/element distinguishing = better legibility. Pulled inspiration from this set of matchboxes I came across. Really liked the simple illustration/limited color/registration to define image versus using a line to define shapes, which is something I naturally tend to do — so it was nice to force myself out of my comfort zone. I also limited myself to three colors in addition to three shades of black and layered them to create additional colors/mimic the print process. I’ll try to utilize this more in future works. That sort of restriction should help to keep the design from feeling too busy and without hierarchy (which I think I’m teetering on the edge of not achieving here with such a graphically intensive pattern/patch approach). Word up.

mattlawsondesign:

Recent work — February edition in the weekend wine tasting series for 3Cups. Moved further in the direction I’m working towards for another map project. Limiting the black key-line to the base of the design helps guide the viewer more easily than my last design for the series. Better overall contrast/element distinguishing = better legibility. Pulled inspiration from this set of matchboxes I came across. Really liked the simple illustration/limited color/registration to define image versus using a line to define shapes, which is something I naturally tend to do — so it was nice to force myself out of my comfort zone. I also limited myself to three colors in addition to three shades of black and layered them to create additional colors/mimic the print process. I’ll try to utilize this more in future works. That sort of restriction should help to keep the design from feeling too busy and without hierarchy (which I think I’m teetering on the edge of not achieving here with such a graphically intensive pattern/patch approach). Word up.

(Source: mattlawsondesign)

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  9. jmassabrook reblogged this from mattlawsondesign and added:
    I am in love with those excerpts of maps.
  10. marcelmuller reblogged this from mattlawsondesign
  11. mikesmith187 reblogged this from mattlawsondesign and added:
    Holy Shit this guy is the KING.
  12. velvetdavinci reblogged this from thesethingsifind and added:
    Matt, my dear friend, you’re unbelievably talented.
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  14. mattlawsondesign posted this